· By virtue of its reach, affordable, and non-attributable nature, social media has emerged as a critical tool, capable of providing a decisive advantage in navigating the intricate landscape of global politics. Beyond the physical boundaries, social media extends its impact to the diaspora, shaping opinions, mobilising populations, and affecting cultural ties. This establishes social media as a key player in hybrid warfare strategies that aim to target a nation's identity and unity. The digital innovation has a credible capability to play an important role in all types of war and competitions viz., hybrid warfare, grey zone warfare, and even in multi-domain warfare. In this context, it is imperative to develop a tacit understanding of multi-domain warfare, grey zone warfare, and hybrid warfare; warfighting concepts that are evolving and defining future .